Tag: Brand.com
Kalibri Labs: Brand.com Costs Decline in January
ROCKVILLE, Md. — The Brand.com channel continues to improve in profitability metrics, including growth in overall contribution and declining costs per booking, according to...
Brand.com Bookings Are Up for the 10th Consecutive Month
ROCKVILLE, Md. — Kalibri Labs’ U.S. Hotel Industry Performance Overview (HIPO) reveals that after 10 months of consecutive growth, Brand.com year-to-date (YTD) bookings are...
Top 12 Sources of Hotel Booking Revenue in 2018
DALLAS—Guest acquisition platform SiteMinder recently unveiled its annual lists of the channels that brought the highest total booking revenue to hotels in the United...
Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’
Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...
Online Booking Channels Continue Fast Growth
NEW YORK—In the second quarter (Q2) 2013, online channels which include Online Travel Agents (OTAs) and hotel websites (Brand.com) continued to experience the most...