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BLLA Extends its Brand to New Websites and Member Programs

Los Angeles, Calif. -- The Boutique & Lifestyle Leaders Association (BLLA), announced this morning that it would be extending its leading brand with the...
Long-term value creation

Hoteliers Must Focus on Long-Term Value Creation—Starting With the Booking Experience

Familiarity isn’t driving purchase intent when it comes to booking travel. Lodging brands should recognize this as a call to innovate. Instead of letting...
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