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Selling the Experience in Lifestyle Hotels

If Josh Wyatt ever really struck it rich, he’d get rid of all his possessions and travel the world. The 41-year-old chief strategic officer...

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or,...

Best Western Signs First North American Vib Hotels in Miami and Chicago

PHOENIX—Best Western International announced the first two deals signed in North America to develop its new urban boutique concept Vīb. In addition, the brand...

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a...

Best Western International Reaches Milestones

PHOENIX—Best Western International set a brand record achieving a North American revenue per available room (RevPAR) index of 111.2 in 2014. This follows the...