Industry NewsRIDE with Red Roof Launches as Brand's Diversity and Inclusion Platform

RIDE with Red Roof Launches as Brand’s Diversity and Inclusion Platform

COLUMBUS, Ohio—Red Roof launched RIDE with Red Roof, a diversity and inclusion platform for supporting growth and business expansion for hotel owners and franchisees.

RIDE will expand and further diversify hotel ownership and entrepreneurial opportunities for underrepresented groups by focusing on the business needs of entrepreneurs, providing access to capital, educational resources, and the connections needed to build a network of industry partners.

“RIDE with Red Roof is providing opportunities and support to the hoteliers who need it most,” said Matthew Hostetler, chief development officer at Red Roof. “We are proud to launch this innovative program, which will unite industry partners’ works to open the doors of opportunity and inclusion. Through RIDE, entrepreneurs will have an opportunity to gain access and advantage in the competitive hotel franchising space—meeting the money behind the industry, forging lifelong connections, and receiving advice and training from the best in the business community. We cannot wait to share the program’s successes with the industry.”

RIDE with Red Roof was developed to connect underserved hoteliers with lenders and reduce barriers for those seeking funding. The program will also equip these owners and operators with the resources they need to build success throughout their ownership journey, by helping forge relationships with vendors and other partners, creating a network of entrepreneurs and experts who can help bring any project to life.

“RIDE with Red Roof serves all underrepresented groups across hospitality, helping them open their first hotel franchise or develop their businesses to the next level,” said Lina Patel, director of strategic franchise initiatives at Red Roof. “My own career is an example of such a journey, starting as an Asian American woman franchisee who needed to break through industry barriers to achieve success. I met many along with way who were instrumental to progress—through RIDE, Red Roof will help entrepreneurs from all underrepresented communities build a similar foundation of success in the hospitality industry by targeting our support and leverage where it matters most.”