FRISCO, Texas—The merger of Newcrest Management and Image Hospitality has been completed, and the two companies have now become NewcrestImage, a vertically integrated company offering a portfolio of services in hotel development, construction, and management. The alliance, which had included Newcrest Development, Brightman Construction, and Image Hospitality, has been rebranded, with all three groups under the NewcrestImage banner.
Since the initial merger announcement in February, the two companies have been preparing an integration plan designed to combine the synergies of the two companies into one. The plan is now substantially complete, with the final piece remaining, being the new office headquarters.
The company principals’ new roles have been established with Mehul Patel serving as chairman and chief executive officer; Chirag Patel as chief financial officer; Mital Patel as chief administrative officer; Yogi Patel as chief operating officer, hotel management, Danny Patel as chief operating officer, construction finance; and Sanjay Patel as chief operating officer, construction project manager.
“The combination of the two companies represents a new moving force in the hospitality industry. We are committed on building our best-in-class portfolio to offering the best management services at our hotels,” said Mehul Patel.
Currently, NewcrestImage has six hotels under construction and three in the development stages with a total of 1,150 rooms, which will double the company’s portfolio.
