Finance & DevelopmentJW Marriott Dallas Arts District Opens

JW Marriott Dallas Arts District Opens

The JW Marriott Dallas Arts District opened, marking the brand’s debut in the cultural arts scene in Dallas, Texas. The hotel is located near the Dallas Museum of Art, Nasher Sculpture Center, Crow Museum of Asian Art, Meyerson Symphony Center, Moody Performance Hall, and the Winspear Opera House. The hotel’s design immerses guests in artistic influences and experiences while providing the brand’s style.

Dallas has one of the largest contiguous urban arts districts in the United States and holds an official “Cultural District” designation by the Texas Commission on the Arts. JW Marriott Dallas Arts District has fine art throughout the hotel’s architecture, design, dining, and amenities.

“We are excited to bring JW Marriott’s legacy of extraordinary hospitality, thoughtful design, and enriching experiences to the Dallas Arts District,” said Bruce Rohr, global brand leader, JW Marriott. “Much like the introspective way guests explore the hotel’s neighboring cultural institutions, JW Marriott Dallas Arts District will provide travelers with even more ways to enjoy every moment to the fullest and find inspiration and moments of mindfulness during their stay.”

The hotel’s design shows artistic representations of themes that played a part in the growth of Dallas, which is a city that began as a trading post in 1841 and grew into a modern-day cosmopolitan center of commerce and the arts that has a history of creativity. More than 20 original artworks in various mediums were commissioned for the hotel’s public areas and represent the nuances of the North Texas region. HKS Inc. and Looney Associates collaborated on the architecture and interior design of the 267-room hotel, three restaurants, two lobby spaces, and over 20,000 square feet of meeting space.

JW Marriott Dallas Arts District has three dining venues each with its own tie to the artistic community surrounding the hotel. Margaret’s, a three-meal restaurant located on the 11th floor, honors the memory of philanthropist Margaret McDermott, a supporter of Dallas’ fine arts institutions. Vincent’s Sky Lounge, a nod to Vincent van Gogh’s Starry Night, serves cocktails and bites in a space that is inspired by art. And 800 North is a street-level cocktail lounge named for the hotel’s address, 800 North Harwood Street. All three of the outlets will incorporate herbs grown in the hotel’s JW Garden, a hydroponic Farmshelf system in which herbs are grown to be used as garnishes, in cocktails, and as ingredients in various dishes.

The hotel offers over 20,000 square feet of function and event space which includes banqueting and ballrooms. The Harwood Ballroom at 7,870 square feet is for large gatherings and has a “knife’s edge” ceiling detail for lighting. The 3,000-square-foot Flora Ballroom has a custom ceiling design that mimics sound waves.

A new feature for JW Marriott, the Blank Canvas Room, named the Pearl Room, is a white room with hardwood flooring that can be customized to suit clients’ needs. The Pearl is for brainstorming and strategy sessions with 3,555 square feet which can be configured in flexible formations. The Pearl Room is the first Blank Canvas in a JW Marriott hotel.

“Guests arriving at JW Marriott Dallas Arts District are sure to be wowed by the spectacular design, works of art, and breathtaking views, but the experience doesn’t stop there,” said Mike Culver, general manager. “Our expert associates look forward with great anticipation to welcoming our guests and surpassing their expectations for warm, inviting luxury in this cultural hub neighborhood.”

More AAHOACON 2021 Coverage