Influx of Hotel Brands Brings Benefits and Challenges

    Today’s hotel companies are increasingly expanding their brand portfolios to reach travelers and meet their varying needs. While a large portfolio of offerings and strategies like dual-branded properties provide travelers with greater options, the influx of brands may be complicating the hotel landscape. One of the challenges companies face is differentiating their brands—from both the competition and within their own portfolio. Another is the cost of each brand’s advertising, market research, and digital media efforts. To learn more about how hotels in the industry are addressing these challenges, click here.