Based in Neenah, Wis., Cobblestone Hotels franchises select-service brands. While Cobblestone’s namesake brands are focused on new builds, Boarders is specifically for conversions. The hotel chain sees its brands as focused exclusively on small, tertiary markets that could use the opening of a hotel to spur economic growth, differing significantly from competing brands that aspire to build in large urban centers. Cobblestone recently announced it will be acquiring two brands—Key West Inns, Hotels, & Resorts and Centerstone Inns, Hotels, & Plaza Hotels—from Vimana Franchise Systems.

» Ownership split (U.S. properties)| 88
» Rewards program | Cobblestone Rewards
» Length of contract | Not disclosed
» Contact | Josie Kilgore,, 920-230-2622


Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomersU.S. Properties/StatesU.S. Pipeline
Boarders Inn and Suites by Cobblestone Hotels Since: 2008A conversion brand that offers clean, comfortable rooms and flexibility for owners.MidscaleAmericInn, Grandstay, Super 8, Best WesternInitial: $30,000
Application: $2,000
Franchise: $2/room/day
Marketing: $0.50/room/day
Business and leisure travelers14/7Not disclosed
Hotel and Suites/Cobblestone
Inn and Suites
Since: 2008
Brands featuring state-of-the-art technology with well-appointed public spaces and guestrooms found in small- to medium-sized cities.Upper-midscaleHoliday Inn Express, Hampton Hotels by Hilton, Comfrot Suites, Country Inns & Suites by CarltonInitial: $35,000
Application: $2,000
Franchise: $3/room/day
Marketing: $0.50/room/day
Business and leisure travelers74/148

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