The last twelve months have been very busy for Best Western. The company celebrated its 70th anniversary last year and announced that it has more than 500 properties in its development pipeline. The company also launched SureStay Hotels, which operates as a separate entity from Best Western, but plugs into its infrastructure and franchise system. And, in May, the company announced that it had added Sweden Hotels to its global portfolio.
AT A GLANCE:
» Ownership split (U.S. properties) | 1,816, all independently owned and operated
» Rewards program | Best Western Rewards
» Length of contract | 7 years
» Contact | www.bestwesterndevelopers.com, 800-847-2429
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise fees (Flat fee based on number of rooms. Below Numbers reflect 100 Rooms) | U.S. Properties/States | U.S. Pipeline |
|---|---|---|---|---|---|---|
| GLo Since: 2015 | Innovative, fresh, and flexible new build boutique hotels | Midscale | Wingate, Baymont | Initial: $59,000 Royalty: $54,385 ($1.49/room/day) Marketing: $15,060 ($12.55/room/month) | 0 | 24 |
| VIB Since: 2015 | A hotel experience with heightened style, innovative technology, and energetic common space | Upper-midscale | Hotel Indigo, Aloft, Element | Initial: $59,000 Royalty: $54,385 ($1.49/room/day) Marketing: $15,060 ($12.55/room/month) | 0 | 12 |
| Best Western Hotels & Resorts Since: 1946 | Independently owned and operated hotels that reflect the charm and culture of their locale | Midscale to upper-upscale | Best Western: La Quinta, Quality Inn, Ramada Inn, Wingate; BW Plus: Holiday Inn, Holiday Inn Express, Fairfield Inn & Suites, Comfort Inn & Suites; BW Premier: Courtyard by Marriott, Hilton Garden Inn, Hyatt Place, Four Points | Initial: $59,000 Royalty: $54,385 ($1.49/room/day) Marketing: $15,060 ($12.55/room/month) | 1831/50 | 223 |
