Best Western International

The last twelve months have been very busy for Best Western. The company celebrated its 70th anniversary last year and announced that it has more than 500 properties in its development pipeline. The company also launched SureStay Hotels, which operates as a separate entity from Best Western, but plugs into its infrastructure and franchise system. And, in May, the company announced that it had added Sweden Hotels to its global portfolio.

» Ownership split (U.S. properties) | 1,816, all independently owned and operated
» Rewards program | Best Western Rewards
» Length of contract | 7 years
» Contact |, 800-847-2429


Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise fees (Flat fee based on number of rooms. Below Numbers reflect 100 Rooms)U.S. Properties/StatesU.S. Pipeline
GLo Since: 2015Innovative, fresh, and flexible new build boutique hotelsMidscaleWingate, BaymontInitial: $59,000
Royalty: $54,385 ($1.49/room/day)
Marketing: $15,060 ($12.55/room/month)
VIB Since: 2015A hotel experience with heightened style, innovative technology, and energetic common spaceUpper-midscaleHotel Indigo, Aloft, ElementInitial: $59,000
Royalty: $54,385 ($1.49/room/day)
Marketing: $15,060 ($12.55/room/month)
Best Western Hotels & Resorts Since: 1946Independently owned and operated hotels that reflect the charm and culture of their localeMidscale to upper-upscaleBest Western: La Quinta, Quality Inn, Ramada Inn, Wingate; BW Plus: Holiday Inn, Holiday Inn Express, Fairfield Inn & Suites, Comfort Inn & Suites; BW Premier: Courtyard by Marriott, Hilton Garden Inn, Hyatt Place, Four Points Initial: $59,000
Royalty: $54,385 ($1.49/room/day)
Marketing: $15,060 ($12.55/room/month)

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