Raquel Ortiz
Raquel Ortiz is director, financial performance at STR.
Profitability Pressures: Lower F&B Margins Emphasize the Need for Creativity
Year to date, U.S. hotel performance has come in a bit weaker than projected with demand almost flat (+.1 percent) and RevPAR growth at +1.1 percent. With modest supply growth pushing occupancy comparisons to...
A Lens on Labor: Growing Costs Remain a Setback for the U.S. Hotel Industry
Although we are well into the new year, the global hotel industry is still facing many of the same struggles from years past, including staffing shortages. Those shortages are pushing hotels to increase pay...
2024 Outlook: Profit Trends Should Stabilize, Despite Lingering Challenges
While there are still many unknowns regarding the economy, STR's data points to further stabilization for the U.S. hotel industry. Aligned with record highs in ADR and RevPAR, total revenues and profits were strong...
4 Profitability Trends: Bottom Lines Have Improved but Expenses Continue to Grow
Through the third quarter of 2023, the U.S. hotel industry showed some continuation of profitability trends as well as new developments in the data that aligned with the start of corporate travel season.
Margins are...
Rising Labor Costs: Drivers Include Inflation, High Minimum Wage, and More Hours Worked
Less spending on labor has been a big reason why U.S. hotel profit margins have held strong, but that spend is on the rise with labor costs growing at a compound monthly rate of...