Kate Hughes
Guestroom to Dorm Room: Three Steps for Transforming Hotels Into Student Housing
Converting a guestroom into a dorm room isn’t that difficult, according to Jeff Brainard, vice president of sales and marketing at Southern Management Corporation. “We just change how the room operates a little bit,” he...
New Rules: Rewriting the Hotel Development Playbook
This time last year, some of the biggest challenges facing hotel developers were high labor costs, brand fatigue, and market competition. The industry’s circumstances have certainly changed since then, with many hoteliers doing everything...
Alternative Options: Higher Education Offers Hoteliers a New Revenue Stream
In August, STR reported that U.S. hotel occupancy topped 50 percent for the first time since March. That this was a benchmark to celebrate illustrates just how much damage the industry has sustained since...
Choice Hotels CEO Pat Pacious on Keeping Franchisees Informed Throughout the Pandemic
Earlier this summer, Choice Hotels International held a virtual, company-wide address to cover the current state of Choice and the company’s industry outlook. After the event, leadership held a media roundtable, during which CEO...
G6 Hospitality CEO Rob Palleschi on Hospitality’s Resilience
COVID-19 has forced a lot of changes in the hotel industry, requiring hotels to implement new health and safety procedures, find contactless ways to conduct business, and look for new revenue drivers. This rapid...