Chris Spears
Chris Spears is co-founder and chief marketing technology officer at Arke, a digital demand and revenue consultancy.
Bring Guests On: Five Digital Marketing Guidelines for Hoteliers
With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some digital marketing guidelines for making the decisions that can make...
Best Practices for Growing Direct Booking Revenue
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise—which is to create a sustainable source of new customers,...