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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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Red Lion’s Ron Burgett Discusses Franchise Growth

Red Lion’s Ron Burgett Discusses Franchise Growth

For 20 years, Ron Burgett has been a hotel franchising and development guy. Now, at Red Lion Hotels, he’s on a mission to grow the company’s franchising program. The timing is good since Red Lion recently restructured its debt and ...

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Red Lion Hotels Expands into Arizona

Red Lion Hotels Expands into Arizona

SPOKANE, Wash.—Red Lion Hotels Corporation announced today that it is continuing its expansion with the tallying of another hotel, now into Tempe, Ariz., located in the greater Phoenix area. “We were looking for the right opportunity for a franchise in ...

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