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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Hotel Operators as Brand Stewards

During my tenure in the hospitality industry, I’ve worked both onsite as the director of sales and marketing for several hotels, as well as on the corporate side as a director of brand performance support and as vice president of ...

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