Home / Tag Archives: hotel branding

Tag Archives: hotel branding

Feed Subscription

Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

Read More »

Archer Hotels’ Fictional Host Elevates the Brand Experience

Archer Hotels’ Fictional Host Elevates the Brand Experience

When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration was “the consummate host,” according to Cheryl Gilliam, senior vice president of brands and marketing for ...

Read More »

Hotel Operators as Brand Stewards

During my tenure in the hospitality industry, I’ve worked both onsite as the director of sales and marketing for several hotels, as well as on the corporate side as a director of brand performance support and as vice president of ...

Read More »
Scroll To Top
CLOSE
CLOSE