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Direct Booking Value Nearly Double That of Third Parties

As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a new study from SiteMinder. Poring over 43.5 million reservations, SiteMinder found that the average reservation made ...

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IHG Sees Direct Booking Push Success

Since IHG’s May launch of a new initiative providing exclusive rates to loyalty members who book direct, the company has seen a two-point shift in growth rate to direct web bookings from OTAs. IHG’s push for direct bookings followed similar ...

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Hotels Encourage Direct Booking

Across the country, big chains and boutique properties alike are more focused than ever on getting guests to book hotel rooms direct, rather than through a third party. Incentives such as lower rates, increased points toward rewards programs, and even ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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Major Chains Urge for Direct Booking

To emphasize the advantages of loyalty programs, major hotel companies and independent hoteliers are encouraging guests to book direct. Back in August, Marriott International launched a digital campaign touting the benefits of booking hotel rooms directly through the brand, such as ...

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