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Will Book Direct Campaigns Make an Impact?

Many major hotel companies have recently made a push for consumers to book direct, providing exclusive deals for those who book through a hotel’s website and showcasing the many benefits of gaining access to hotel loyalty programs. But according to ...

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Direct Booking Value Nearly Double That of Third Parties

As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a new study from SiteMinder. Poring over 43.5 million reservations, SiteMinder found that the average reservation made ...

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IHG Sees Direct Booking Push Success

Since IHG’s May launch of a new initiative providing exclusive rates to loyalty members who book direct, the company has seen a two-point shift in growth rate to direct web bookings from OTAs. IHG’s push for direct bookings followed similar ...

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Hotels Encourage Direct Booking

Across the country, big chains and boutique properties alike are more focused than ever on getting guests to book hotel rooms direct, rather than through a third party. Incentives such as lower rates, increased points toward rewards programs, and even ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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