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Hotels Encourage Direct Booking

Across the country, big chains and boutique properties alike are more focused than ever on getting guests to book hotel rooms direct, rather than through a third party. Incentives such as lower rates, increased points toward rewards programs, and even ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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Major Chains Urge for Direct Booking

To emphasize the advantages of loyalty programs, major hotel companies and independent hoteliers are encouraging guests to book direct. Back in August, Marriott International launched a digital campaign touting the benefits of booking hotel rooms directly through the brand, such as ...

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Take Back Direct Booking

Take Back Direct Booking

Hotels give up a chunk of their revenue to third party intermediaries to drive bookings. These online travel agencies and search engines retain up to 30 percent of the price of the room. Hotels could recapture that revenue by beefing ...

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