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Will Book Direct Campaigns Make an Impact?

Many major hotel companies have recently made a push for consumers to book direct, providing exclusive deals for those who book through a hotel’s website and showcasing the many benefits of gaining access to hotel loyalty programs. But according to ...

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Strategizing for Winning in Uncertain Times Starts Now

Strategizing for Winning in Uncertain Times Starts Now

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of sudden changes on the travel industry. Many hotels in Paris ...

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Direct Booking Value Nearly Double That of Third Parties

As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a new study from SiteMinder. Poring over 43.5 million reservations, SiteMinder found that the average reservation made ...

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IHG Sees Direct Booking Push Success

Since IHG’s May launch of a new initiative providing exclusive rates to loyalty members who book direct, the company has seen a two-point shift in growth rate to direct web bookings from OTAs. IHG’s push for direct bookings followed similar ...

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Hotels Encourage Direct Booking

Across the country, big chains and boutique properties alike are more focused than ever on getting guests to book hotel rooms direct, rather than through a third party. Incentives such as lower rates, increased points toward rewards programs, and even ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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