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Building Guest Loyalty with Better Mobile Apps

Building Guest Loyalty with Better Mobile Apps

It’s no secret that mobile apps offer a bright future for hotel chains interested in building loyalty with their guests. This is especially true as millennials, the most technologically astute generation in history, move into their prime spending years and ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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Will Book Direct Campaigns Make an Impact?

Many major hotel companies have recently made a push for consumers to book direct, providing exclusive deals for those who book through a hotel’s website and showcasing the many benefits of gaining access to hotel loyalty programs. But according to ...

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