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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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Will Book Direct Campaigns Make an Impact?

Many major hotel companies have recently made a push for consumers to book direct, providing exclusive deals for those who book through a hotel’s website and showcasing the many benefits of gaining access to hotel loyalty programs. But according to ...

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Strategizing for Winning in Uncertain Times Starts Now

Strategizing for Winning in Uncertain Times Starts Now

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of sudden changes on the travel industry. Many hotels in Paris ...

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Direct Booking Value Nearly Double That of Third Parties

As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a new study from SiteMinder. Poring over 43.5 million reservations, SiteMinder found that the average reservation made ...

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IHG Sees Direct Booking Push Success

Since IHG’s May launch of a new initiative providing exclusive rates to loyalty members who book direct, the company has seen a two-point shift in growth rate to direct web bookings from OTAs. IHG’s push for direct bookings followed similar ...

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