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Cambria Southlake DFW North Breaks Ground

Cambria Southlake DFW North Breaks Ground

SOUTHLAKE, Texas—Choice Hotels International, Inc., Fillmore Capital Partners, and developer Fillmore Hospitality announced the groundbreaking of Cambria Southlake DFW North and the grand opening of Kimball Park, the mixed-use development in which the hotel is located. The hotel is situated ...

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Choice Hotels Hires the Ultimate People Person

Choice Hotels Hires the Ultimate People Person

ROCKVILLE, Md.—Today, Choice Hotels International announces that New York native Andrea Fasano has been hired as the brand’s first Choice Hotels Ultimate People Person (#ChoicePeoplePerson). The role was created to celebrate the relaunch of the Choice Hotels brand and embody ...

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Ascend Collection Expands Alliance with Bluegreen Vacations

Ascend Collection Expands Alliance with Bluegreen Vacations

ROCKVILLE, Md.—Choice Hotels International announced it is adding six new Bluegreen Vacation Club Resorts to its upscale Ascend Hotel Collection brand. This brings the total number of Bluegreen Vacation properties integrated into the Ascend Hotel Collection to 28, making Bluegreen ...

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Choice Hotels’ Powerful New Website

Choice Hotels’ Powerful New Website

At the 61st annual Choice Hotels International Convention, which took place earlier this month at Mandalay Bay Hotel & Casino in Las Vegas, the company announced a number of new initiatives, including updated brand positioning and a push to gain ...

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Breaking Through at Choice Hotels Annual Convention

Breaking Through at Choice Hotels Annual Convention

Choice Hotels International’s 61st annual convention in Las Vegas last week was all about breaking through—differentiating its brands in the marketplace, redefining what the company stands for, and making an emotional connection with guests. This messaging accompanied the company’s new ...

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