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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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IHG Hotels Added to TripAdvisor Instant Booking

IHG Hotels Added to TripAdvisor Instant Booking

NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace. In the coming months, guests will be able to book rooms at IHG properties without leaving ...

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What Hotel Chains Can Learn from Booking Aggregators

What Hotel Chains Can Learn from Booking Aggregators

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still offer highly-competitive prices and decent customer service, seasoned travelers are ...

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Group Booking Pace Provides Opportunities

Group Booking Pace Provides Opportunities

NEW YORK—Hoteliers in major North American markets can look forward to an improved group booking pace beginning at the end of 2016 and continuing into 2017, demonstrating its value in capturing incremental business as hoteliers prepare for the New Year. ...

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