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TripAdvisor Rolls Out Sponsored Placements

TripAdvisor Rolls Out Sponsored Placements

NEEDHAM, Mass.—TripAdvisor today launched Sponsored Placements, a new advertising option for accommodation businesses to place properties above users’ search results. The company says that businesses can set up a Sponsored Placements campaign by selecting from three monthly cost-per-click budget options ...

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Third-Party Bookers Settle FTC Charges of Misleading Practices

Third-Party Bookers Settle FTC Charges of Misleading Practices

Utah-based third-party hotel room resellers have settled Federal Trade Commission (FTC) charges that they misled consumers through ads, webpages, and call centers that led consumers to mistakenly believe they were reserving the rooms directly from hotels. The resellers failed to ...

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