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Hyatt Hotels & Resorts

Hyatt Hotels & Resorts

A major multi-brand hotel company with global reach, Hyatt Hotels Corp. continues to actively seek franchise opportunities for its brands all over the world. Hyatt Centric, the newest of the company’s franchising brands, is on a prolific growth spurt, with its portfolio due to nearly double by 2019. Beyond its new U.S. properties, which include the Hyatt Centric Times Square New York, new Centrics are expected to open in France, Japan, Qatar, Senegal, Australia, China, and Turkey in the coming years.

» Ownership split (U.S. properties) | 162 corporate-owned or managed and 300 franchised
» Rewards program | World of Hyatt
» Length of contract | Not disclosed
» Contact | information@hyatt.com


Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/States
Hyatt House Since: 2011 (since 1999 under summerfield suites)Extended-stay, select service, residential-style hotels that aim to provide individual and family travelers with the feel of a modern condominiumSelect service, upscale extended-stayResidence Inn by Marriott, Homewood SuitesApplication: $75,000 + $500/room (over 150 rooms)
Royalty: 5% GRR
Marketing: 3.5 GRR
Hyatt Place Since: 2005Select service, upscale, casual hospitality in a well-designed, high-tech, and contemporary environmentSelect service, upscaleCourtyard by Marriott, Hilton Garden InnApplication: $75,000 + $500/room (over 150 rooms)
Royalty: 5% GRR
Marketing: 3.5% GRR
Hyatt Centric Since: 2015Full service lifestyle brand placed in vibrant cities to attract modern explorersFull service, upper-upscaleMarriott, Hilton, InterContinental, Westin, independent and boutique hotelsApplication: $100,000 or $300/room (whichever is greater)
Royalty: 5% GRR
Hyatt Regency Since: 2006Full range of services and facilities tailored to serve the needs of meeting planners, business travelers, and leisure guests Full service, upper-upscaleMarriott, Sheraton, Hilton, Renaissance, Westin Application: $100,000 or $300/room (whichever is greater)
Royalty: 6% GRR + 3% F&B

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