Patrick Bosworth
Competition Among OTAs, Search Players Leaves Hotels with Options
Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The search engine was a...
Hotel-OTA Competition Improves Focus on Distribution
When the CEOs of Expedia and Marriott International gave separate talks at the Skift Global Forum last month, they downplayed the competition between hotels and online travel agencies, but there’s a little more to...
Strategizing for Winning in Uncertain Times Starts Now
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of sudden changes on the...
Data Drives the Right Strategy in Any Age of Travel
Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at the recent NYU International...
Loyalty Pricing Should Be Weapon of Choice Against OTAs
The last time I saw it, Hilton Worldwide’s marketing campaign could not have been placed any better for me to argue that hotels’ new industry-wide focus on loyalty pricing and direct booking is exactly...