This August, certain areas of the U.S. will have a chance to glance a total solar eclipse—the first in a century for some states—creating a natural attraction that hoteliers are tapping into. The trend of capitalizing on natural phenomena is not uncommon—plenty of travelers trek to remote northern areas for no other reason than to witness the Aurora Borealis. However, once-in-a-lifetime opportunities like a total solar eclipse prompt hoteliers to set special, temporary rates and offer unique perks and amenities. Read more about the ways that hoteliers respond to natural phenomena in their areas here.