As dual-branded hotel properties are becoming more and more commonplace, some are toting them as the future of the lodging industry. Not only do these properties offer improved efficiencies between the front and back of house, as they can share amenities like fitness centers and pools, they also appeal to today’s option-seeking traveler who doesn’t want to pigeon-holed to one brand. These properties offer the opportunity for guests to acquaint themselves with two brands when staying at a property, increasing visibility and guest loyalty. Read more here.
