A new poll commissioned by the American Hotel and Lodging Association (AHLA) details the extent to which online booking scams are impacting consumers. Since 2015, the number of U.S. travelers who reported booking on what they believed was a hotel’s official website, but was really a fraudulent site, nearly quadrupled from 6 percent to 22 percent—translating to $3.9 billion in “bad” bookings. The poll found that 74 percent of travelers have less confidence booking with third party sites after learning more about the prevalence of scams and deceptive marketing tactics. Read more.
