As we all know, there are two types of guests: business and leisure. Since each has very different needs, separate your marketing dollars and use these AH&LA member discounts to segment your marketing message and attract both types of guests.
Leisure Travelers: USA Today
As an AH&LA member, take advantage of an exclusive 25 percent discount on advertising in USA Today’s Travel Today feature, which runs every Friday in the Destinations & Diversions section.
Surrounded by travel-focused editorial content, Travel Today reaches a captive, qualified daily audience of over 4.2 million affluent leisure travelers. Regional flexibility also allows you to regionalize this message to reach your target audience at an affordable price.
Business Travelers: ConventionPlanIt.com
Get not just business travelers, but group business—the ultimate occupancy booster—through your listing on ConventionPlanIt.com. Use your AH&LA member discount and save 20 percent.
As a global distribution channel accessed daily by 500 top corporate and association meeting professionals, ConventionPlanIt.com allows you to reach more planners directly when they’re shopping. Offering Flash website ads, eBlast campaigns, eNewsletter ads, and press release postings as well, you’ll be front and center with your target audience.
To take advantage of these deals, visit the Members Only section of www.ahla.com and click on “discounts,” where you’ll find these deals and more to help you attract leisure and business travelers.
