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Shinola Hotel (Photo Credit Nicole Franzen)

Hotel and Retail Brands Align To Bring Guests Fresh Concepts

Ideation of a completely new hospitality brand concept or program can be an expensive and labor-intensive process. However, guests are always searching for the...

West Elm Hotels Plans San Francisco Bay Area Location

BROOKLYN, N.Y.—West Elm Hotels plans to expand to the West Coast with its new Oakland, California location, expected to open in 2020. West Elm Hotels...

What’s in Store for West Elm’s Boutique Brand?

On Monday, the Wall Street Journal reported that West Elm plans to open (obviously) stylish boutique hotels in the United States. Now that the hotel industry...