Tag: Tru by Hilton
Tru by Hilton Breaks Ground on Second Property
MCLEAN, Va.—On Friday, less than four months after Tru by Hilton’s public debut, Hilton Worldwide broke ground on the brand’s second property, located in...
Building Efficient Operations into Your Brand Vision
Every hotel wants to run like a well-oiled machine. Smooth operating procedures lead to more efficient hotels, content employees, and perhaps most importantly, satisfied...
First Tru by Hilton Breaks Ground in Georgia
MCLEAN, Va.—Hilton Worldwide today broke ground on its very first Tru by Hilton property located in McDonough, Ga. The celebration marked the fastest brand...
‘Tru’ Story on Hilton’s Newest Brand
On Jan. 25, Hilton Worldwide unveiled Tru by Hilton, a midscale brand geared toward the millennial traveler with bright pops of color and a...
Hilton Worldwide Introduces New Midscale Brand
MCLEAN, Va.—Hilton Worldwide today unveiled Tru by Hilton, a brand that is simplified, spirited, and grounded in value, filling a void in the midscale...