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First Tru by Hilton Breaks Ground in Georgia

MCLEAN, Va.—Hilton Worldwide today broke ground on its very first Tru by Hilton property located in McDonough, Ga. The celebration marked the fastest brand...

‘Tru’ Story on Hilton’s Newest Brand

On Jan. 25, Hilton Worldwide unveiled Tru by Hilton, a midscale brand geared toward the millennial traveler with bright pops of color and a...

Hilton Worldwide Introduces New Midscale Brand

MCLEAN, Va.—Hilton Worldwide today unveiled Tru by Hilton, a brand that is simplified, spirited, and grounded in value, filling a void in the midscale...