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Keeping Investor Interests In Mind During Brand Development

Though the current lodging cycle is thought to be winding down, it hasn’t stopped the deluge of new hotel brands joining the market. However,...

First Tru by Hilton Opens in Oklahoma City

Yesterday was the opening of the first Tru by Hilton property in Oklahoma City, Okla. Owned by Champ Patel at Champion Hotels, LLC, the...

Tru by Hilton to Break Ground on 10 Properties

MCLEAN, Va.—Hilton Worldwide has kicked off a month of groundbreaking celebrations for its youngest and fastest-growing hotel brand in company history, Tru by Hilton....

Tru by Hilton Breaks Ground on Third Property

CHEYENNE, Wyo.—Hilton Worldwide has broken ground on a new Tru by Hilton property located in Cheyenne, Wyo. The celebration marked the third groundbreaking of...

Tru by Hilton Breaks Ground on Second Property

MCLEAN, Va.—On Friday, less than four months after Tru by Hilton’s public debut, Hilton Worldwide broke ground on the brand’s second property, located in...
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