Tag: TripAdvisor
TripAdvisor Adds New Performance Analytics for Sponsored Placements
NEEDHAM, Mass.—TripAdvisor this week announced the launch of new performance reporting for customers with ads running through its Sponsored Placements program, which the company...
This Summer’s Most Popular U.S. Travel Destinations
NEEDHAM, Mass.—More Americans are planning to travel this summer, according to TripAdvisor's 2018 Summer Vacation Value Report. Of 3,300 U.S. travelers surveyed, 87 percent...
TripAdvisor Rolls Out Sponsored Placements
NEEDHAM, Mass.—TripAdvisor today launched Sponsored Placements, a new advertising option for accommodation businesses to place properties above users' search results.
The company says that...
Survey: Majority of Travelers Check Online Reviews Before Booking
CHICAGO—More than three quarters of travelers use review sites such as Yelp and TripAdvisor to conduct research prior to booking services, according to a...
The Most Popular Travel Experiences of 2017
NEEDHAM, Mass.—TripAdvisor this week shared its top travel trend report for the experiences segment. The company's bookings data revealed that iconic sites remain wildly...