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Search Smarter

AHLA’s Search Smarter Campaign Combats Deceptive Marketing Practices

Guest satisfaction is a core metric of the hotel industry’s success, but sometimes a guest’s experience can be negatively impacted before their vacation even...
U.S. Capitol

Bipartisan Legislation in the House Aims To Protect Consumers from Online Booking Scams

WASHINGTON, D.C.—The American Hotel & Lodging Association (AHLA) commended U.S. Representatives Peter Welch (D-Vt.), Gus Bilirakis (R-Fla.), and Lois Frankel (D-Fla.) for introducing the...
Legislative Action Summit 2018 Capital Hilton

Hoteliers Meet with Their Representatives to Discuss Top Industry Issues During LAS

This week, hundreds of hoteliers from across the country convened in the nation’s capital to meet with their representatives on Capitol Hill during the...

AHLA’s “Search Smarter” Campaign Combats Booking Scams

Last week, the American Hotel & Lodging Association (AHLA) launched the “Search Smarter” awareness campaign. Targeted directly at consumers, Search Smarter aims to help...

Online Booking Scams Cost Nearly $4 Billion Each Year

Washington, D.C.–New research by the American Hotel and Lodging Association (AHLA) reveals that online scams and fraudulent sites are on the rise. Every 60...