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Arrivalist Data Shows July 4th Travel Busier Than Expected

face mask suitcase travel - new norm
NEW YORK — Travel over the July 4th weekend was even busier than predicted. Travel data company Arrivalist predicted 36.8 million Americans would hit the road to celebrate Independence Day—down 11 percent from last year. Actual visitation was down 9 percent over the holiday weekend. Remote Destinations Draw Visitors Mount Rushmore was among the top destinations over the July 4th weekend....

Survey: 44 Percent of Americans Are Planning Overnight Vacation or Leisure Travel in 2020

Packing a suitcase for travel
WASHINGTON, D.C. — A new survey conducted by Morning Consult and commissioned by the American Hotel & Lodging Association (AHLA) found that 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months. Of these expectant travelers, 68 percent say they are...

Super 8 “Road Trip Fails” Campaign Showcases Renovations

Super 8 "See you on the road" ad campaign
PARSIPPANY, N.J.–Super 8, a part of Wyndham Hotel Group, just launched a multi-million-dollar ad campaign that takes a comical look at U.S. “road trip fails” while showcasing the brand’s newly redesigned rooms. The campaign—called “See You on The Road” and created by independent agency TERRI & SANDY for television, radio, digital, and social—highlights more than $100 million in nationwide...