Tag: Midscale
Tru by Hilton Opens in Three States for the First Time
MCLEAN, Va.—Tru by Hilton expanded its footprint to three new states with its latest property openings in Garland, Texas, Farmville, Va., and Cedar Rapids,...
IHG’s avid hotels Brand Launches Franchising in Mexico
Less than six months after its official launch in the United States, IHG’s newest midscale brand, avid hotels, is now available for franchising in...
Mid-Market Brands Led Hotel Sales in 2017
According to the recent U.S. Transaction Trend Report from Lodging Econometrics, major mid-market brands had the highest U.S. hotel sales volume in 2017. The data...
IHG Reveals New Midscale Brand—Avid Hotels
ATLANTA–InterContinental Hotels Group (IHG) has revealed the name of its new high-quality midscale brand—avid hotels—alongside a brand logo and renderings of the hotel exterior,...
Best Western Breaks Ground on Texas’ First GLō Hotel
PHOENIX—Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas—just 15 miles outside of...