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Starwood Capital Group Launches 1 Hotels Brand

Starwood Capital Group has launched a new luxury lifestyle brand, 1 Hotels. The first property debuted in South Beach on March 25 and will...

Hampshire Hotels Launches Début Hotel Group

NEW YORK—Hampshire Hotels Management announces the launch of Début Hotel Group, a hotel brand management company led by newly appointed President and CEO Eric...

Former Viceroy CEO Launches Proper Hotels Brand

LOS ANGELES—The newly formed Proper Hospitality has announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of...

Hotel RL Rethinks Lifestyle Design

Hotel RL, Red Lion Hotels' recently launched lifestyle brand, is a conversion play targeting the top 80 U.S. urban markets. The idea behind the...

Under the Canopy: A Look at Hilton’s New Lifestyle Brand

To appeal to a fast-growing contingent of travelers who seek authentic and unique hotel experiences, Hilton Worldwide announced a new lifestyle brand called Canopy...
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