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third alternative

The Third Alternative: Soft Branding Has Emerged as a Compelling Compromise Between Core Branding...

Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to...
Hotel room

AHLA Foundation Names 2024-2025 NRFT Survivor Fund Grantees

WASHINGTON, D.C.—AHLA Foundation announced the 2024-2025 No Room for Trafficking (NRFT) Survivor Fund grantees, eight community-based organizations that provide services and resources to help...
Lark Hotels

Sense of Place: Lark Hotels Bets on the Strength of Boutique and Independent Lodging

Over the past decade since its inception, hotel development and management company Lark Hotels has assembled a portfolio of more than 30 branded boutique...
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