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Six Hospitality Leaders Talk Soft Brands

Hospitality execs on soft brands
What is the role of 
social media in the 
soft brand segment? “Our key social audience includes independent travelers in search of original and local experiences. By sharing user-generated content at our hotels through our own social channels, we can evangelize our core brand message and personality through their experiences in an authentic way." — Jenna Hackett, 
Global Head
, Tapestry...