Tag: Data Collection
The Power of Personalization
According to a 2021 McKinsey & Company report, companies who excel at personalization generate 40 percent more revenue from those activities than companies who...
HFTP Forms Task Force to Develop Guidance on Secure Data Collection and Use
AUSTIN, TEXAS — The movement toward high-tech solutions to engage guests and customers has increased in the hospitality industry and has especially accelerated over...