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Deciphering Data: Cope Percent by Property Guest Paid ADR

Implications of the Rising Cost of Customer Acquisition

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability,...

Skyrocketing Customer Acquisition Costs Impact Asset Value

Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...

Revenue Acquisition Costs Outpaced Hotel Revenue Growth

BOSTON—Officials of the Hospitality Asset Managers Association (HAMA) today announced the results of a multi-year study that demonstrates that revenue acquisition costs outpaced hotel...