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Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a...

Choice Explores the Millennial Mindset in New Survey

In a new study, Choice Hotels has revealed travel habits of millennials. Polling 1,000 U.S. adults, ages 18-65 in partnership with The Center for...

Choice Builds Up European Footprint

Choice Hotels has accelerated it's European expansion by opening 11 properties in the England, Ireland, France, Germany and Italy since October 2013. The five...

Year-End Results Show Positive Industry Uptick

End-of-the-year earnings statements released by major hotel companies show that the industry ended 2013 on a positive note, with gains in RevPAR, occupancy, and...

Choice Ramps Up SkyTouch

Choice Hotels' recent 2013 earnings call revealed just how well the markets have received its SkyTouch cloud-based property management software platform. On the call...
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