Tag: brand repositioning
Marriott Buys $255 Million Sheraton Grand Phoenix to Transform the Property and the Brand
BETHESDA, Md.—Marriott International has purchased the 1,000-room Sheraton Grand Phoenix hotel for $255 million. The company has plans for a significant renovation covering the...
Radisson Reveals Details of Brand Repositioning at its 2018 Conference
Orlando—At its Americas Business Conference in Orlando this week, Radisson Hotel Group revealed its new visual identity, product design, and guest experience pillars for...