Tag: boutique & independent
The Third Alternative: Soft Branding Has Emerged as a Compelling Compromise Between Core Branding...
Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to...
Sense of Place: Lark Hotels Bets on the Strength of Boutique and Independent Lodging
Over the past decade since its inception, hotel development and management company Lark Hotels has assembled a portfolio of more than 30 branded boutique...