Survey Reveals Growing Trust of Online Travel Agencies

    Americans are trusting online travel agencies more than ever, according to a new survey from The Travel Technology Association.

    The study found that nearly seven in 10 Americans see booking on online travel company platforms as convenient and safe. The majority of U.S. travelers surveyed choose online travel companies when searching for hotels, and 55 percent of American consumers believe that innovation developed by online travel companies is vital to the travel economy. The study also discovered that 43 percent of the subjects said they book reservations through online travel agencies, while 40 percent book direct on hotel platforms.

    “By offering side-by-side comparisons, access to the growing array of travel options and competitive prices, online travel companies have empowered travelers to search, compare, and book from the palm of their hand from anywhere in the world,” said Steve Shur, president of the Travel Technology Association. “It is clear the American public not only relies on the convenience of shopping across multiple travel brands in a single place, but they continue to trust online travel companies with their vacation and business travel itineraries,” he said.

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