According to Skift’s Megatrends Defining Travel in 2016 report, on-demand media is one of the top desires of today’s travelers. Skift experts found that it is much easier to deliver on-demand capabilities by partnering with existing services, rather than trying to create their own competition. The report outlines how hoteliers can equip their properties with the proper infrastructure and partner with the right external providers to best serve their guests. To read more, click here.