InterContinental Hotels Group has announced the signing of its latest multiple development agreement (MDA) to develop 10 hotels in Germany by 2019 with first time franchisee for the company, Interstar. IHG’s growth strategy continues to gain momentum in Germany with more than 85 hotels currently either open or planned under MDA agreements.
The agreement enables Interstar to develop hotels across two of IHG’s brands—Holiday Inn and Holiday Inn Express. The 10 hotels will add approximately 1,700 rooms when signed to Germany’s current development pipeline of close to 4,000 rooms.
The first hotel under the agreement to be signed is Holiday Inn Frankfurt – Airport, a 288-room new-build property anticipated to open in fourth quarter 2016. The hotel features the brand’s Open Lobby, which combines the front desk, lobby, restaurant, bar, lounge area, and business center into one cohesive space. Holiday Inn Frankfurt – Airport will join Holiday Inn Frankfurt – Alte Oper, which opened on March 1, 2015, in Germany’s fifth largest city.
In 2014, IHG doubled the number of its signings in Germany in comparison to 2013, signing 12 contracts with new and existing owner partners. There are currently 62 IHG hotels open in Germany with a further 21 in the pipeline.