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Valerie Neff Newitt


Millennials Have Youth, Baby Boomers Have Time and Money

Hotels are going sleek and techie to woo millennials. But it’s the baby boomers who have the promise to keep brands’ pulses racing throughout a long relationship. Forbes estimates brand-loyal boomers spend a none-too-paltry...

Keep Birds from Splattering Your Property and Brand

When the iconic red-shingled roof at the Hotel del Coronado in San Diego began to look milky white because of incessant bird splatters, Sonny Cataldo knew it was time to take action. As the...

Focusing on Acoustics Can Improve Guests’ Comfort

Your guests’ ears never rest, not even when they’re sleeping. Throughout the night, guests are likely to hear off-and-on HVAC systems, TVs in adjacent rooms, and luggage carts in hallways. “When humans were still...

Taking Steps to Help Prevent Suicides in Hotels

On July 20, 1995, comic book writer George Caragonne checked into the Marriott Marquis in New York City intent on taking his own life. The despondent comic book writer asked a bellman if the...