Audrey Kallman, Operations Analyst, STR
Uptick in Profit: Group Demand and F&B Revenues Drive Gains
After hitting record lows during early points of the pandemic, last year finally presented long-awaited profitability returns for the U.S. hotel industry. Strong demand, coupled with strong pricing power in an inflationary environment, pushed...
Lobby, Please: The Exit of Hotel Profits
2020 kicked off with slight increases in both total revenues and gross operating profits, however, record industry highs quickly changed to record lows. Approximately 9 percent of U.S. hotels temporarily closed, and those that...
Rapid Declines: Hotel Profitability During COVID-19
STR’s newly launched monthly profit and loss program examines COVID-19’s effect on March 2020 U.S. hotel profitability (or lack thereof). This pandemic has significantly impacted the hotel industry, forcing thousands of hotels in the...
Top 25 Markets Set the Performance Pace for U.S. Hotels
STR’s Top 25 Markets are the largest of the STR-defined U.S. markets, accounting for approximately 32 percent of hotel rooms across the country. Historically, these 25 markets outperform the remaining 143 U.S. markets in...