Aron Ezra
As Chief Marketing Officer, Aron oversees all marketing initiatives, internal and external communication efforts, and corporate brand strategy for the NRT portfolio. He was previously the founder and CEO of OfferCraft, a software company that was acquired by NRT in 2018.
Three Tips for Using Gamification To Engage Guests
A mid-sized hospitality company had a problem—almost no one was liking or clicking on their social media posts. The solution took an out-of-the-box approach: post a series of custom games online that people could...
How Presenting Options to Guests Unlocks a World of Insights
Sixteen years ago, researchers Sheena Iyengar and Mark Lepper published a paper now known as “The Jam Study.” They found that consumers were ten times more likely to purchase jam when presented with 6...