Analysts at Lodging Econometrics (LE) report that the upper upscale category in the U.S. Hotel Construction Pipeline is at 66,303 rooms/307 projects. About one third, 20,974 rooms/101 projects, have yet to make a branding decision.
Of the 45,329 rooms/206 projects that have already made a branding decision, the franchise companies with the largest room-counts are Hilton Worldwide with 15,061 rooms/78 projects, Marriott International with 14,381 rooms/56 projects and Starwood with 5,839 rooms/28 projects.
Hilton’s two largest brands in the upper upscale construction pipeline are: Embassy Suites with 7,150 rooms/36 projects and Curio with 2,693 rooms/16 projects. Marriott’s two largest brands in the upper upscale category are: Autograph Collection with 4,666 rooms/28 projects and Marriott Hotel with 1,998 rooms/10 projects.
