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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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Paying the Intermediaries: An Analysis of Hotel Commissions

Paying the Intermediaries: An Analysis of Hotel Commissions

The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, third parties are placing themselves in between hotels and their ...

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Taking Control of Hotel Inventory Management

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel rooms. Instead, they willingly cede this control to others. We see this phenomenon all too often ...

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A Look Ahead at 2017 Summer Travel Trends

A Look Ahead at 2017 Summer Travel Trends

The hospitality industry is gearing up for another profitable summer in 2017. From Memorial Day through Labor Day weekend, American spending is expected to surpass $98 billion, according to a new travel report from Adobe Digital Insights. However, flattening air and hotel ...

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