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Five Ways Hoteliers Can Attract Bleisure Travelers

Five Ways Hoteliers Can Attract Bleisure Travelers

Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a long grueling meeting, but others, dubbed “bleisure” travelers, want to take advantage of the attractions in ...

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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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The Rise of Indirect Bookings

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price range. There were, of course, exceptions ...

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GOPPAR Increases For Branded Full-Service U.S. Hotels

Branded full-service hotels in the U.S. recorded a 2.4-percent increase in gross operating profit per available room (GOPPAR) year-to-date April compared with the same period in 2016, according to HotStats—a monthly hotel profit-and-loss benchmarking service that has recently launched its platform in ...

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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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