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Carlson-Rezidor

Carlson-Rezidor

Last December, HNA Group, a Chinese conglomerate with interests including airlines and real estate, closed a deal to purchase Carlson Hotels, including the company’s 51.3 percent majority stake in the Rezidor Hotel Group, as well as all of the company’s hotel chains. Throughout and beyond the acquisition, Carlson Rezidor has been actively seeking to build owner interest for franchise and management agreements across all brand segments. The company’s three regional operations (Americas; Europe, Middle East, Africa; and Asia Pacific) offer expertise to ensure the company grows successfully worldwide. Headquartered in Minneapolis, Minn., and Brussels, Belgium, the Carlson Rezidor Group currently has 1,149 hotels in operation all over the globe.

AT A GLANCE:
» Ownership split (U.S. properties) | 17 corporate-owned or managed and 566 franchised
» Rewards program | Club Carlson
» Length of contract | 20 years (Country Inns & Suites by Carlson, Radisson, Radisson Blu, and Radisson Red); 15 years (Park Inn By Radisson)
» Contact | Philip Silberstein, psilberstein@carlsonrezidor.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesFranchised PropertiesLeased, Owned, Managed Properties
Country Inns and Suites by Carlson Since: 1987Appeals to today's guests with a design that offers flexibility for new builds and conversions in urban and suburban locationsUpper-midscaleComfort Inn & Suites, Fairfield Inn, Hampton Inn, Holiday Inn Express, La QuintaInitial (includes application): $50,000
Royalty: 5% GRR
Marketing: 2.5% GRR
Reservation: 1.25% GRR
4826
Park Inn by Radisson Since: 1986An energetic hotel brand with unexpected touches of iconic contemporary design that offers functional rooms and flexible meeting spacesUpper-midscaleClarion, Holiday Inn, Howard Johnson, Quality Inn, Ramada, Wyndham GardenInitial (includes application): $35,000
Royalty: 4.5% GRR
Marketing: 2% GRR
Reservation: 1.25% GRR
7079
Radisson Since: 1962Offers an upscale hospitality experience, serving business and leisure guests in urban and suburban settings, resorts, and airport gatewaysUpscaleCourtyard, Crowne Plaza, DoubleTree, Four Points, Hilton Garden InnInitial (includes application): $75,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
14515
Radisson Red Since: 2015Connects with an ageless mindset through art, music, and fashion and sets the expectation of a personalized lifestyle experienceUpscaleAloft, Hyatt Place, Hotel Indigo, AC HotelsInitial (includes application): $75,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
02
Radisson Blu Since: 2015An iconic, stylish, and sophisticated brand that delivers a unique and holistic hospitality experience.Upper-UpscaleHilton, Hyatt, Marriott, Sheraton, Westin, and WyndhamInitial (includes application): $100,000
Royalty: 5% GRR
Marketing: 2% GRR
Reservation: 2% GRR
92216

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