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CEO Bruce Haase Breaks Down Value Place Rebranding

CEO Bruce Haase Breaks Down Value Place Rebranding

Two weeks ago, extended-stay hotel brand Value Place announced that it was changing its name to WoodSpring Suites, and developing a sub-brand with more enhanced offerings. Bruce Haase, Value Place-now-WoodSpring Suites CEO, said the company was motivated to make this ...

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Industry Execs Address Issues at AAHOA Convention

Industry Execs Address Issues at AAHOA Convention

Speaking as part of the opening panel at the Asian American Hotel Owners Association annual convention last week in Long Beach, Calif., Raj Trivedi, EVP and chief development officer, La Quinta Inns & Suites, offered a pragmatic take on the ...

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Starwood Hotels Announces Tribute Soft Brand

Starwood Hotels Announces Tribute Soft Brand

Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first new launch in nine years. It’s also the biggest move the company has taken since CEO ...

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