This week during the NYU Hospitality Industry Investment Conference, the Trump Organization announced its plans for a three-star hotel chain, American IDEA. The brand will debut in Mississippi with a design focused on U.S. icons and culture. Trump Organization CEO Eric Danziger said that the plans have been in the works for two years, and are not related to politics. American IDEA will compete with midscale and upper-midscale brands. The Trump Organization announced earlier this year that it will also add four-star, boutique-style brand, Scion, to the company’s portfolio. Read more.
