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Brand.com Bookings Exceed All Other Channels for First Time

growth chart
Rockville, Md. – July marked the first time in history Brand.com exceeded the share of hotel room nights booked through every other channel, as shown by the Kalibri Labs’ Hotel Industry Performance Overview. Brand.com produced 26.1 percent of all room nights booked in July, compared to the next largest channel of Property Direct at 24.1 percent. This trend away...