Tag: LODGING On Demand
Four Things Hoteliers Must Do to Effectively Market Their Properties
As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has...
Episode 19: Positioning Your Hotel for Recovery
Since COVID-19 upended the hotel industry more than five months ago, hoteliers have had to adjust their plans over and over—all while preparing for...
Episode 18: Navigating Commercial Real Estate Bankruptcy
As the COVID-19 crisis continues, hoteliers are having to make difficult decisions about their properties, including considering whether bankruptcy makes sense. Steve Jakubowski, shareholder...
Episode 17: Re-onboarding Staff After the Pandemic
Many hotels are starting to bring back furloughed staff. LODGING Editor Kate Hughes spoke with Agnelo Fernandes, chief strategy officer of Terranea, and Sloan...
LODGING On Demand — Episode 16: Marketing in a Post-COVID Hotel Industry
Hotels are starting to ramp back up for the summer travel season, but hoteliers looking to promote their properties are facing a new marketing...
